If you’ve been contracted to write about a company’s products, they obviously have a number of goals – such as getting a professional write-up about their products or services as well as more exposure and brand awareness for the company in general, but ultimately they want to boost their bottom line by increasing product sales. Here are a few tips on how to write copy that sells:
Have a goal
Sure, you want to paint a pretty picture about the company and give the reader all the information and specs they need to buy the product, but remember your goal throughout the article: selling a product. Try to get the reader to click to the Contact Us page or Buy Now button before the end of the article by inserting call to actions strategically on your page (don’t overdo it though!).
See what the competitors are doing
Ask the client who their competitors are and check out their online advertising to see how their copywriter writes about the products. Not only will you see what grabs attention, but you will also pick up some tips on what not to do. Don’t try to simply imitate an effective ad or article about a product – reinvent it to make yours more unique and eye-catching.
Write for the buyers
Make sure you are writing in a tone that will appeal to the target audience. If you are selling glittery make-up, use the lingo that teenage girls use and give them the benefits that will appeal to their age group.
Benefits lead to desire
Remember to list all the benefits of the product with real scenarios. Set a scene that will make it common sense to buy the product so that there are no doubts left in the mind of the reader when it comes to buying the product now.
Write simple. Don’t be passive
Don’t use formal language and don’t use passive language (this type of writing doesn’t really connect with a reader). Avoid complex words and make sure your tone is inviting.