Writing a website from scratch is by no means an easy task. There is a lot that goes into it besides just the copywriting process. It starts with the web design process and deciding how the website will look and what the layout of information will be. The next part is for the copywriter to write the copy for the website. Deciding on what copy to write depends entirely on the information received from the client, and often that information is not enough to write good copy. The copywriting process then requires some research to be done by the copywriter.
Questions to ask the client to ensure you’ve got enough information
Good copywriting needs to show a balance of all the important information about a client or their brand. A good copywriting tip is to ask a lot of questions. It is important to ask the clients questions about themselves or their brand to get a feel for what they are trying to say, and what message they want to get across. Some clients may have an existing marketing strategy and it would be a good idea to ask to take look at it.
Here are some of the many questions you can ask a client to help you in the copywriting process:
- Who is the target market?
- Describe the quint-essential target for your product? As detailed as possible
- Who is your best customer?
- Do you want more of him/her? If so, describe that that customer.
- What overall impression do you want to make?
- What do you want your readers to think and feel?
- What is the primary action you want a reader to take?
- What do they have to do to take action? Where do they have to do so?
- What incentives are you offering, if any, to motivate action from readers?
- How does your product/service benefit the consumer?
If you are writing a website from scratch, it’s a good idea to work closely with a client and get continuous feedback to ensure that everyone is on the same page throughout the design and content marketing process!