Many people who publish their writings on the Internet lack the grammatical flair needed to keep a fleeting audience interested. In addition to this, a lot of the articles on the Internet are so heavily edited that any personality contained in the original draft has all but disappeared once the proofreaders and editors have had their way with it.

In this post I suggest tips to keep your web copywriting clear, coherent, engaging and enjoyable.

Web Content Writing Tips

Don’t be a perfectionist and try to be less formal in your content writing. The best way to do this is to focus on writing the way you speak especially if you’re writing persuasive copy. Relaxing and writing with an informal tone and a less structured style will be beneficial for both you and your audience.

Being completely informal to the point of being incoherent is missing the point. However, good writers have “a voice”, a distinctive style that helps them communicate quickly and accurately and helps you understand their thoughts and ideas. Basically you’re aiming for a ‘one-on-one’ conversation between yourself and your readers and if that means loosening your prose to lose your formal voice, then so be it! It results in a far more intimate and effective style of communication and helps to cut out incessant rambling.

Putting Content Writing Tips into Practice

One of the best things you can do to practice writing in a more informal tone is to read what you write out loud as opposed to just sub-vocalizing it as you write it. This way you’ll be able to pick up sentences that are too long and awkward. It’ll also give you the opportunity to correct your article with appropriate punctuation.

Bear in mind that basic grammatical structure, matching verb tense, spelling and punctuation are all important and can be damaging to your cause if ignored.