But, what does that mean? What is a good website?
Basically, a user spends around 60 seconds or less on any given website so, if you can keep people engaged for longer than that, you’re doing pretty well.
But, how do I get someone to spend so much time on my site? What is it I need to do?
Well, there are many obvious – and just as many not so obvious – ways of getting people to respond positively to your page. More time-on-page leads to a higher conversion rate and isn’t that what any digital marketing hopes to achieve at the end of the day?
So, to help you on your way to having killer click-through rates, here are our top tips:
- Minimalism. Too many design elements just clutter the page and can be very distracting. Rather keep the design simple so the main focus is on the core product and the call-to-action.
- Adaptability. Since there are such a variety of devices available on which consumers can go online, use a responsive design that can adapt to any viewing environment. Consumers’ experience of your digital marketing should be pleasurable, not an irritation.
- Up and down is in. The popularity and ease-of-access to handheld devices has made vertical scrolling something to seriously consider. A one-page layout means that all the consumer has to do to navigate the content is to scroll up-and-down.
- It’s time to just say yes. Social media is the most effective way of getting consumers to interact with a brand, so make sure the links are integrated into the page design but still easy to find.