It is precisely because you are a small business that you cannot afford not to make use of social media marketing. All in all it is the cheapest, most far reaching and effective weapon you can have in your arsenal, and it also offers you a chance to really compete with the big businesses in your industry. It is important to remember, however, that without a well thought out and clearly defined marketing strategy, you will already have lost before you started.
Whether your company already has a social media presence, or you have just decided to create one, it is always a good idea to get internet marketing professionals like WSI OMS involved to help you create and implement a strategy and make sure that you stay on the right track. This isn’t as expensive as you might think, and in all honesty, there are just too many aspects involved to effectively do this on your own. It also needs to be said that the wrong strategy has been the death of many a company. So, rather spend a little money now if you want a strategy that reaps rewards.
What makes social media so great for small companies is that it levels the playing field. It allows you to compete with the big businesses in your industry and in spheres where you can come across as equals. Even the advertising opportunities offered by social media platforms like Twitter and Facebook are so cheap that everyone can afford them, but all this takes a backseat when compared to abilities like being able to engage people in discussions around your products and/or services without promoting yourself too aggressively. On these platforms and with the right strategy, you can easily outwit and outplay bigger companies.
Back to social media.