For the purpose of this blog post, we are not referring to the maps or other items in the top of Google’s search results. We are discussing how to compete for organic space in the top ten blue links on page one of Google’s search results with local pages.
By ‘local pages’, we mean pages by a national or international business that are location specific. An example of this would be Indeed.com, who has location specific pages for Seattle, NYC, and other cities in America. Indeed.com doesn’t have a brick and mortar premises in these areas, but they do have pages that are optimised for these areas to improve their position in SERPs. So, what do you need to compete for local SERPs? Here are some of the things you can do:
- The location in the URL
- The location in the domain name
- A local page
- In the title of the page
- In the body content
- Use link building
- Ensure your name, address and phone number is consistent on every page it is listed on
- Add or claim your Google My Business Listing
- Manage your image and video rankings
Organic search results remain substantial source of clicks. According to recent research, only about 1.4 percent of local businesses, with a verified Google My Business listing, respond to reviews left about their business. Even less liked a Google review but ultimately didn’t even respond to the review.