Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns. By combining social marketing methods with traditional methods you can definitely increase repeat visitors to your blog, website or online profile. This is also an excellent method to strengthen branding and to lower your marketing costs.
Increase returning visitors
The first and most common step in using social media is to integrate a blog into the company website with easy social bookmarking capabilities. It’s all about the sharing of information with others. If your content is engaging and interesting, you will develop a strong readership.
By regularly mentioning your services, products, keywords and brand, you will steadily increase your stream of visitors. By talking and mentioning your blog in your traditional campaigns, you will draw in new curious visitors to read what is being said.
Help your SEO (Search Engine Optimization) efforts
A natural result of social media is that if people are engaged and interested by what you write, they will link to it and agree or rebut what you have said. This can lead to numerous conversations and discussions throughout the Web 2.0 universe. These links can also help strengthen your position on the search engines.
By using targeted keywords and keyword phrases in your discussions and SEO campaign, you will be boosting the rankings of your website with those selected targeted keywords.
Social media is quite strong in the area of branding. To give you and example, advertisements on Facebook can build name recognition and brand exposure. By posting a catchy video on YouTube about your services or products, it can spread virally quickly. It has been proved that in any marketing campaign, the more you see a product, the more likely you will be influenced by it, even if you don’t want to be.
Save money $$$
Traditional marketing is usually more expensive than social media and SMM. This can help you stretch your marketing budget while improving the overall reach of your marketing campaigns. By combining traditional marketing with social media marketing, you are multiplying the effect of delivering results.