If you’re wondering why your competitors are outranking you in Google’s local pack then perhaps it’s time to do a competitive analysis. By comparing your business against some of your local competitors you’ll be able to get some insight into which factors Google is weighting most for specific search terms and improve your digital marketing as a result.
After you’ve identified those factors, you’ll be able to create a game plan to help you move up the rankings. So what makes the difference?
Well, while some sites might perform better in their organic results, they might still be beaten in the Local Pack. This is when it’s important to look at content and on-page SEO. Simply optimising your title tags, implementing H tags and some schema will help your site pass Google’s mobile-friendly test, while basic on-psge SEO can contribute to some organic wins.
In order to defend or improve your local ranking the following factors are important to consider when doing a local competitive audit and finding ways to win:
- On-page SEO
- Strong content
- Citation health
- Directing the non-www version of your site to the www one
- Site design for improved conversions
- Earning links
- Earning reviews
If you focus on having a professional, optimised website with great content, a healthy link profile, a competitive number of high-star reviews, healthy citations, etc. your site could definitely overtake all other contestants.
As part of our Website SEO audits we look at all aspects of your site that can affect
your search engine rankings by providing you with a list of actions that you can take to improve your search engine visibility and rankings. Each point noted in our report will include simple explanations of what needs to be done and recommendations of improvement.
Our Website SEO audit will take account of:
- Navigation structures
- Internal linking
- Link building campaigns
- Content issues
- PageRank issues
- Competitor analysis
- Keyword research
If you need help with your digital marketing or conducting an SEO audit of your website and those of your competitors, then give us a call today to find out how we can help you with our range of services.