According to this report, over 25% of the time that people spend online is dedicated to using social media networks. That’s a quarter of all the time spent online! Out of this 25%, 80% of these are looking for something to buy.
While these stats are impressive, it’s important to understand that social media users aren’t visiting these sites to buy something they see on flashing banners or scrolling ads. They trust what their peers say and they are much more likely to buy something that has been recommended by someone in their social circles.
Whether you’re marketing your small business on these sites or not, you probably already understand the power behind social media networking and how it can help you get your brand in front of your potential clients.
Here are some more reasons why you should be operating in this space:
- It will help you sell: As a small business owner, you would probably find it difficult to mass market your products through conventional mediums like billboards or television. Besides the fact that this is expensive, it’s also unfocused and many new start-ups in South Africa have a niche target audience they want to sell to. Social media can help you by increasing and improving relationships. When your Facebook Fans and Twitter Followers trust you, they’re more likely to buy from you.
- You can create brand advocates: Social media paves the way for collaboration. Just get on to Twitter and ask a question followed by the hashtag #Twoogle and you will see people from far and wide jump to answer your question (it’s like the “Twitter Google”). If you have built relationships with your followers, they are more likely to exchange information about you and review your product – essentially creating brand advocates for your business.