You have spent a lot of money on in-store advertising, brochures, flyers, and other forms of promotion. You probably thought that your marketing was 100% sorted before the global COVID-19 pandemic made its presence known. Even if your business has reopened, there will still be a need for social distancing, meaning that fewer people are likely to visit your store in-person. As a result, your offline campaign will not generate the results that you had hoped for. 

How can you remedy this? The answer lies in creating a website with a web design that is both functional and attractive.

Below, we highlight the main reasons why a website is still an essential marketing tool, even if your offline marketing strategy is up to scratch. 

A website adds credibility to your brand

If a potential customer wants to learn more about your business after seeing one of your flyers or brochures, the first place that they will go is online. Not having a digital presence can be a black mark against you and can make your business seem behind the times and unprofessional. However, having a great website mirroring your offline campaign message can be the push needed to encourage the potential customer to take action and convert, visit your store, or get in touch. 

A website boosts customer support 

If your customer has any questions about your business, campaign, or offering in general, they will head over to your website to access your contact details. However, if you have decided to implement a simple chatbot in your web design, they might get their answers that way instead. 

A website increases sales 

You will need to embrace the world of e-commerce for this to be the case. The beauty of e-commerce and online sales is that customers are not restricted to business hours should they wish to make a purchase. The process of buying and selling will be easier for the customer and for you. 

Are you looking for a digital marketing agency that can assist you with web design to support your offline marketing campaigns? Choose WSI OMS. Along with expert web design for businesses big and small, we also specialise in SEO, content marketing, PPC, and social media marketing. Contact us today to learn more. 

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