If you’re a small business owner and your website isn’t performing as well as you hoped it would, we’ve put together a list of reasons why small business websites fail and we recommending investing in help from digital marketing specialists who can turn your website around. Think of your website as your most valuable piece of real estate; it can be seen by people around the world and the first impression it gives is crucial. So, why do small business websites fail?
- It’s poorly designed. We understand small businesses don’t often have large budgets to spend on fancy web design, but you must understand how important an attractive, well designed website is. If the look and feel of your website doesn’t inspire confidence, chances are people won’t feel comfortable investing money in your business.
- It’s hosted on a third party site. If you use WordPress, Tumblr, or some other free service, your content can be removed if it violates the hosting site’s terms and conditions. This means all your hard work can disappear overnight, leaving you without a website, so rather than relying on third party hosting sites, invest in your own website domain and ensure you fully own the site and the content.
- Your target audience is too broad. If you want to target everyone with your content, your aspirations are too high and you’ll notice your website isn’t generating any leads. Instead of having a wide target audience, you should seek to understand your target audience in as much detail as possible. Then, you can tailor everything on your site – the banner, the tagline and the content – to a very specific set of demographics.
- You haven’t integrated your social media accounts. Anyone who visits your website should be able to follow you on Facebook, Twitter, LinkedIn and more with the click of a mouse and any website updates should be published on your social media profiles.
If you would like more information about how our team of web design specialists can help revitalise your small business’s website, or if you have any general inquiries about the digital marketing and web design services we provide, please do not hesitate to contact us today. We look forward to hearing from you.