We all know those emails that flood our inboxes daily whether it’s informing us of a new product or service or featuring something new. Love it or hate it? Sending monthly newsletters via email is one of the smartest marketing tactics ever invented and it is proved to make any business grow.
Simple and cheap:
Every business is looking for a way to promote itself in a cost-effective way. Email marketing is by far the most effective digital marketing method available. You can easily produce a newsletter in less than a day giving you an opportunity to create unique content and add basic design.
Driving traffic to your website:
Be sure to include links back to your website – whether to press releases, upcoming events or the info page. These links will drive your audience to your website and can generate traffic to your site. It will also improve your search engine presence.
Keeping in touch:
In addition to your brand, this also assists you to build a relationship, which is another vital aspect of your business. It ensures that your business is constantly on the minds of your audience and reminds them of the different services and products you offer.