Latest data from statistica indicates that an average person spends slightly more than 100 minutes a day on social media. Interestingly, around 60% of consumers rely on social media to influence their purchasing decisions. Small businesses loose potential sales if they do not use social media effectively in their digital marketing strategies.
Luckily, with the launch of Facebook marketplace, selling on social media is no longer about posting sales messages and spamming followers with discount codes. Below are some tips you can use to sell more within Facebook.
- Have a good product image and size
Ensure you have quality images with good resolution and the right sizes that meet Facebook’s requirements. This will ensure that your product images appear perfectly in your shop.
- Link your Facebook and e-commerce accounts
When the product listing is ready, it is time to link your e-commerce account with your Facebook account. By creating a “Shop Tab” or “Buy Tab”, people can now be able to view the products and still buy.
- Add shop tab to the page
To set up the much tab on your Facebook page is not difficult. Go to ‘settings’ tab and select ‘Edit page’. When you click on ‘Edit”, it will provide and scroll down options on templates. Select the ‘shopping template’, view the details and then click on ‘apply template’. The set up is now complete and any potential customer can view your products by clicking on the store’s shop tab.
Social media marketing is not difficult- and you don’t have to do everything at once. Just get started and be creative in your digital marketing strategies. Additionally, keep your social media marketing plan current. By following these tips, you can start selling more on social media.
Are you looking for expert digital marketing services for your business? Contact us today for help, advice strategies that work!