Traditional email marketing has been around so much longer than other digital marketing techniques such as social media marketing and content marketing. While some business owners may believe that it is no longer as effective as it used to be, that observation is incorrect. Here are a few reasons why email marketing is still an essential part of any successful online marketing strategy!
It Fits in with the ‘Mobile Revolution’
As we all know, most people nowadays are accessing the internet using their mobile devices as opposed to a traditional desktop or laptop. Luckily, email marketing fits in seamlessly with this trend. According to recent statistics, over 50% of people access their emails using their cell phones; and 42% of all email marketing messages are opened by people using their smartphones. So, if you think about it, this means that nearly three out of every five email marketing messages double up as a mobile marketing message – and they provide you with plenty more space for your content than SMS’s do!
It Drives More Visitors to Your Website
By using strategic email subject lines such as ‘60% Flash Sale – 3 Hours Only’, you double your chances of the receiver not only opening the email, but clicking through to your website as well. During the day when people are at work and aren’t browsing social media (which is often used as an alternative method of promoting sales and discounts), they are still reading their emails, so it is a great way in which to increase conversions during those quieter times.
Things like pay per click advertising and social media advertising can prove to be costly. Email marketing is inherently more affordable and likely to lead to the same, if not better, results. Ultimately, it is a digital marketing tactic that works for companies of all types and sizes regardless of budget.
Do you want to start implementing email marketing into your digital marketing strategy going forward? If so, you need WSI OMS on your side. As specialists when it comes to all things digital, we will be here to guide you on your journey and help you to achieve the results online that you want and deserve. Contact us now for more information.