We’ve all stumbled upon articles from content farms at one point or another. These articles all have the right keywords and keyphrases, without offering any worthwhile information. It’s just continuous babbling about the keywords and mentioning keyphrases all over the place – in other words, the weak content was created solely to satisfy Google algorithms and is of no use for the reader.
Google changes the content algorithms
Up until recently, there was nothing that could be done about content farms, but that all seems to be changing. In the beginning of 2011, Google said they were going to take action against this poor content.
On 24 February, Google released an official statement saying that they’ve improved their algorithms in order to outsmart people who have been benefitting from high search results with weak content.
“Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content – both good and bad – comes online all the time,” said Google.
Algorithm change impacts almost 12% of US internet content
The big shocker is the amount of websites and pages that are affected by this change – 11.8%! At present, the change is only impacting Google search results in the US, but the company plans to roll out the new content algorithms to the rest of the world in the future.
While Google isn’t acting in an “anti content farm” manner (they don’t use the phrase specifically), head of Google’s spam fighting team Matt Cutts told Searchengineland.com “I think people will get the idea of the types of sites we’re talking about.”
The message is clear – if you produce high quality content with the correct SEO, you will rank well, but the two go hand in hand. You can no longer sprinkle keywords over low quality content and earn the top spots!