If your business is not yet using LinkedIn, why not? Social media marketing has revolutionised the way we do business today. Never before has it been as easy to be a mind-reader when it comes to what your customers are thinking, what they need, what problems they have that your product or service will solve.
What Makes LinkedIn Different from other online platforms?
LinkedIn is perceived as a more conservative, professional platform. This does nothing to detract from its popularity, however. Not only does LinkedIn boast 433 million users, but over 40% of these users check the network every day. A big difference that makes LinkedIn perfect as your primary social media platform is that one in three professionals across the globe has a LinkedIn account; and 49% of key decision makers use LinkedIn for business purposes.
Why should a company have a LinkedIn Business Page
Not only do business people reap the rewards LinkedIn has to offer, but companies themselves too. A business page on LinkedIn increases the benefits on offer – from improved sales to effective recruiting. Having a company presence on LinkedIn is essential.
Promoting Your Business cost effectively with LinkedIn
Probably the most important place to start is to use LinkedIn to share your company’s industry expertise. Grow your audience by regularly posting content such as company updates or useful, thought-provoking articles. Mix it up – from in-house news to thought leadership to helpful expertise – to keep your followers engaged. We do suggest that you also to ask for content suggestions from your readers – it gives you insight into their needs, and nurtures the relationship.
Actively participating in LinkedIn Groups with interests aligned with your business goals allows you to network, exchange ideas, recruit talent, and reinforce your position as an expert in your field. If you have used LinkedIn’s search feature to find groups that area good fit, and come up lacking, consider starting your own group.
WSIOMS can help you master LinkedIn
If you would like to learn more about how to leverage LinkedIn as part of your part of your digital marketing strategy, sign up for the social selling course WSIOMS running on 8 March 2017, in Midrand, Johannesburg. Please contact us for more information.