Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products.

A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides video marketing. 97% of marketers, for example, say video has helped increase user understanding of their product or service and 76% of businesses say it helped them increase sales.

Here are a few interesting statistics about viewing platforms from the infographic:

YouTube Video

  • 87% of marketers have published video content on YouTube;
  • Out of those, 90% found it to be an effective strategy;
  • 87% of marketers say they plan to use video marketing in 2018.

Facebook Video

  • 70% of marketers plan to use Facebook Video in 2018;
  • 68% of marketers have published video content on Facebook;
  • Of those who used it, 87% found it to be an effective strategy.

Instagram Video

  • 41% of marketers have used Instagram video;
  • Of those who used it, 78% found it to be an effective strategy;
  • 44% say they plan to use Instagram video in 2018.

Twitter Video

  • 39% of marketers have published video content on Twitter;
  • 40% plan to use Twitter video in 2018.

LinkedIn Video

  • 38% of marketers have published video content on LinkedIn;
  • Of those who used it, 75% found it to be an effective strategy;
  • 55% plan to use LinkedIn video in 2018.

For more interesting statistics about video marketing, see their video marketing infographic.

Need help with your video marketing or digital marketing strategy? Then contact WSI OMS today.

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