Blogging has drastically changed on how businesses can communicate with their clients and future prospects. Businesses can interact, engage and converse through blogs instead of talking in a one way funnel to them. Business blogging is a more effective and personalized way in getting the attention of your targeted audience.
A business blog can also help with the organic SEO (Search Engine Optimization) results of a business website. This means that if you are blogging about your services or products, you can include keyword rich content in your blog posts together with valuable links to the most relevant pages on your website and this can definitely help you climb the search engine result pages (SERP).
With a blog you are marketing directly to two audiences – search engines and the people who will read your blog posts. Even though this all sounds too good to be true, there’s a couple of things that you should know about blogging before you take the big step and start blogging.
Things that you should know about blogging
Blogging takes time and commitment: There is really no getting away from it. Blogging takes time, commitment and discipline to make it work. The majority of bloggers put in less than one hour a day dedicated to blogging. The most important thing is that they dedicate time each day to writing, researching and reading. Researching goes a long way with blogging.
What will the topic be of your next blog post? How will you get your readers to take action and start interacting? This all needs to be taken in to account when writing each blog post.
Sharing made easy: The truth is, people like to share valuable content. Include ways on your blog posts to make it easy for your visitors to share your content with their friends and connections. The easiest way of doing this is to include popular social bookmarking buttons on each blog post where your readers can share your content with others by just clicking a button.
Read: The more you read and research, the better writer you will be. By reading other blogs in the same market niche as yours, you will begin to understand the mind of a blogger and how they present their information. This will also help you get your point across in interesting ways.
Soak up knowledge: You must become the market leader in your industry and must dive into your subject. Read, learn and present information on your point of view. You might not be the expert right now, but you will become one. Blogging will keep you aware of the latest trends in your niche and your surroundings.
Be interesting: Readers wants valuable, fresh and remarkable information so you must keep your blog post writing informal. Don’t just report the hard facts, make your blog posts contagious by sharing your enthusiasm.
It’s not always about you.: With your business blog you must write informative and unique topics to engage with your visitors and create a loyal fan base of readers that will return regularly to read what you have to say. Which of your blog topics created the most interest in terms of comments and traffic? You can dig deeper into these and write similar follow-up blog topics.
If you continue to write great topics on your business blog your readers will engage often and more people will want to listen to what you have to say. You can build a loyal following on your blog that can help you with your goals.