Video marketing has taken over the world of digital marketing and can be greatly beneficial to any business. However it requires having all the information needed to compose successful video in e-mail marketing material. There are many ways to create these materials by using professional copywriting services as well as applying SEO principles. Additionally video in e-mail can be just as viable. Here are few statistics you need to know about video in e-mail marketing:
Do you want to know how videos can increase the chances of an effective marketing e-mail? Here’s how videos in e-mail can increase your marketing aims:
- 55% increase in click-through rates.
- 44% more time spent reading e-mails.
- 41% more email sharing and forwarding.
- 24% increase in conversion rates.
E-mail setups that support video in e-mail:
- iOS devices
- Apple Mail
- Thunderbird 13
Linking your e-mail to a specific page is the actual marketing aim and this can be done in the following ways:
- 29% of marketers link to a video to a landing page.
- 23% use the video embed method.
- 21% link the video to a sharing network like YouTube.
Video Types Bestsellers:
- 28% in favour of training courses.
- 22% opt for product demos.
- 17% make use of customer testimonials
- 5% invest in brand image messages.
These statistics allow you to make informed decisions with regards to all video in e-mail types of marketing. It aims to provide information that can ensure the most optimal outcome for your business when using video in e-mail.
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