Gone are the days where a basic three-page website design was enough to impress potential and already-existing customers. Nowadays, it is all about artificial intelligence and maximising user experience from all sides. Below, we take a look at few must-haves in terms of website development, particularly for companies determined to stay ahead of the curve.

Artificial Intelligence 

Artificial intelligence is a massive website development trend at the moment – and its popularity is set to grow exponentially over the next few years. We’re talking about chatbots, machine learning, voice search and more. The good news is that while AI is endlessly impressive, if you work with a great website development company, it doesn’t have to cost the earth.

Motion Design 

Say goodbye to stagnant images and hello to 3D image viewing, animations, and illustration. The visual aspects are just as important (if not more so) than the text aspects of your website, and they are the best possible tools to grab and keep a visitor’s attention. So don’t be afraid to let your website development partner get creative! Just remember to keep an eye on page loading times. Which brings us to…

Accelerated Mobile Pages 

Backed up by Google, accelerated mobiles pages – also known as AMPs – are a must for companies looking to boost user experience, particularly when browsing using mobile devices. AMPs speed up the loading time of web pages, which is excellent considering people tend to click away if a page takes longer than three seconds to load.

When it comes to website development and up-to-date trends, the WSI OMS has got your business covered. We specialise in all aspects of website development to help transform your website into your most powerful marketing tool. Other services include social media marketing, content marketing, mobile marketing, and website design. For more information, do not hesitate to get in touch.

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