In terms of SEO, 2017 saw the rise of voice search, a consistent focus on mobile marketing, as well as a new interest in progressive web apps (PWAs). The question is, what can companies expect from search engine optimisation trends in 2018? We take a sneak peek below…
Accelerated Mobile Pages and SEO Rankings
Accelerated Mobile Pages, which is a Google-backed project intended as an open standard making it possible for any publisher to have pages load quickly on mobile devices, is going to be big in 2018. Even though AMPs have been in existence since 2015, they have yet to be declared by Google as a ranking signal… until now. SEO experts have predicted that AMPs will begin to take centre stage and will indeed have an impact on website rankings going forward.
This definitely isn’t anything new – Google has been devoting time and energy to understand the needs and expectations of their users for a long while now. If the experts are to be believed, this is going to continue in 2018. Therefore, if you’re only paying attention to technical SEO factors such as link building and keywords, you might start to see a decline in your rankings. Ensuring that your page loading times are reasonable and that visitors can easily navigate around your website is just as important!
2018 will see an emphasis in terms of a new approach to website design. Visual effects, such as GIFs and clever animations, are currently all the rage. They help to grab the attention of the visitor and make it easier to set your website apart from that of your competitors.
Do you need help when it comes to mastering the art of digital marketing in 2018? Specialising in everything from content marketing to SEO, WSI OMS is the team that you can count on to assist. Contact us today to learn more.