So you’ve got an idea to create a one-of-a-kind website for a new client? That’s great – but it’s only the beginning of a long web design process. However an idea isn’t enough. It needs to be fleshed out for it to translate into a credible web experience. Ask yourself what you want your site to be about. Is it a singular subject matter or information about a broader range of subject matter? How in-depth do you want to go? Will you be updating your site regularly? Statistically the sites with the most frequent updates are the most popular sites on the web.

Work with an SEO specialist

Knowing your audience is your next key step. If you know the keywords they regularly search for in your area of interest, you can tag and tie these into your site design, making it easy for them to find you and your site on the topic.  Obscure subject matter can really work on the net, with niche markets being just as profitable as mainstream ones. With careful planning and strategic thinking, your website could generate you a healthy income.

Choosing colours

When actually designing your site, keep your colours simple and complementary. Use similar colours from your logo or corporate identity to maintain a consistent look and feel. It helps to sketch out the layout of your pages and a topology of your site navigation. Choose simple fonts and typefaces as this can ensure your site reads well regardless of Mac or PC, or when being viewed in different browsers.

Once these basic elements are incorporated into your design, you’re ready to host your site. Register your domain name and find a reliable hosting company. This is a relatively inexpensive practice and usually only takes about 24 hours to get your site uploaded to the internet.