Even as people become more aware of Web 2.0 and why it’s so important for internet marketing, what will the next instalment of the ever evolving social web have in store for us? Even though it is somewhat old news, what will Web 3.0 entail? Businesses are only getting used to Web 2.0. Here is my thoughts on it and some information regarding Web 3.0.
Directly from Tim O’Reilly – The man who coined the term Web 2.0
Web 3.0, in my opinion is best defined as the third-decade of the Web (2010 – 2020), during which time several key technologies will become widely used. Chief among them will be RDF and the technologies of the emerging Semantic Web. While Web 3.0 is not synonymous with the Semantic Web (there will be several other important technology shifts in that period), it will be largely characterized by semantics in general.
Web 3.0 is an era in which we will upgrade the back-end of the Web, after a decade of focus on the front-end (Web 2.0 has mainly been about AJAX, tagging, and other front-end user-experience innovations.)
Evolution or revolution?
It is quite important to notice that the changes online isn’t revolutionary but evolutionary. Past trends will continue to evolve and new technologies will become available at an even faster rate.
With web 3.0, what is the vision? Information will become easier to access with the “Semantic web” in development. Online software agents will share, find and integrate information for searches and according to user profiles.
Data will also become more freely available from multiple information sources simultaneously and applications will speak to each other directly. These are aimed for a broader search of information. Web 2.0 (Social Media) is already adopting this nature and busy evolving for a couple of years now.
To give you an example of Semantic search – it gives you the ability to find ingredients for a recipe and then locate the closest store that carries all of them. This also gives you the ability to look at available fashions from multiple stores just in your size. Won’t that be cool?
Other “visions” of Web 3.0 includes the massive bandwidth increase all the time. This would make video available all the time. No more waiting for “rendering video…”. Will this be called the video web?
Web 3.0 is already starting in the loop (look at all the Google updates) but I strongly believe that Blogging and Social Networking will continue to grow and become more important to both consumers and business marketing. Web 3.0 will just bring information faster and closer to us.
In my point of view, Web 3.0 is just an extension of Web 2.0 to get information faster to the person searching for it. 99% of the searches online starts with a question. What if you can give the answers right there and then?
What is your viewpoint on Web 3.0?