If you are to make sure that Google views your website as reputable and trustworthy, it is important that you know all about the different trust factors and how to incorporate them into your web design.

What are trust factors?

Trust factors refer to a variety of aspects of your website that signal to Google whether it is of good quality, whether it contains helpful information, and whether it deserves a place at the top of the rankings. The two biggest and most essential trust factors include your web design and how user-friendly it is, and the quality of your content.

The different types of trust factors

Did you know that Google rates your website and its SEO (search engine optimization) based on both onsite and offsite trust factors? There are so many different trust factors that Google takes into consideration that it is impossible to list them all. However, they include a detailed ‘contact us’ page, a privacy policy, articles of varying length, external links to reputable sources, video content, and links back to your website from other trusted websites.

Why You Need them

As already mentioned, living up to Google’s standards in terms of trust factors will always lead to higher rankings which, in turn, will likely result in more visitors to your website, an increased number of conversion and eventually, a much more pleasant bottom line!

If you are looking for more information on how you can go about improving your web design and content marketing efforts to capitalize on Google’s trust factors, be sure to get in touch with WSI OMS. We’re here to help your business excel within the digital realm.

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