“Trust is built when no one is looking” – Seth Godin
If you’re clueless about trust factors and you don’t understand why they are a massive focus point for top website design companies, keep reading for the low-down from WSI OMS.
Trust Factors that need to be included in your website design
Social media icons
Having your social media profile icons visible on your website is good for local SEO, PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.
Well constructed site navigation
Your site structure should be designed with users in mind. Not only does it help search engine crawlers index pages, but it shows users that your website (and business) has been carefully planned and executed.
Location and Contact information
Include your phone number, email address, and full street address. This will help users get in touch with you and assure them that you are a legitimate business. It will also help drive leads.
Client Testimonials and Reviews
People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.
Articles and Blogs
Blogs are a great tool to drive traffic to your website and driving leads to your website. If you have educational and helpful blogs on your website, it can also help create trust with your website visitors.
Policy on returns and warranties
If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.
Indication of trusted payment gateway
Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.