February is an odd little month: it has neither 30 nor 31 days in it, it is often associated with love because Valentine’s Day falls in it. For many, it heralds financial year-end – anything but lovely! Drawing on this dichotomy, let’s look at “love” and “loathes” in the world of website design.

Website loathes

1.) Links that do not work give a careless and unprofessional impression: not only of your website but your organization. On top of which, if there is a link, there must be a reason for it and you do not want to miss the opportunity to share whatever the link leads to.

2.) Flashing graphics luckily seemed to have died a natural death. However, there are some who still insist on adding some pizazz with unnecessary animations. A well-designed website does not need such gimmicks.

3.) Click to enter websites should only be used a safety step is required for legal reasons (such as alcohol and gambling sites). Otherwise, it is a waste of your readers’ time, as they have clearly already selected your website.

Website loves

1.) A clean website design that is simple to navigate and easy on the eye is a sure way to direct your audience to the appropriate call to action.

2.) Brevity in the body of your web copy is sure to win readers over. A lengthy copy is more inclined to scare your readers away, while bite-sized chunks of information are easily consumed.

3.) Quick-loading elements within your website are essential. People are more impatient than ever and no matter how wonderful your video or imagery may be, no-one will see it if it takes too long to load.

In the dynamic space of the online world, change is the only constant. For assistance with the latest web design trends on your website and more, get in touch with the leading global Internet marketing franchise.

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