Writing for the web is probably the most profitable type of copywriting today. Even journalists or print writers (who traditionally only write for print mediums) need to learn how to edit their copy so that it reads well online. Here are a few tips to keep in mind to make sure your copy is read by many internet users:

6 Tips to remember when writing web copy

  • Don’t clutter your headlines. Well-written headlines will attract and inform your readers. Clogging your headlines with too much information will reduce their impact. Take your time deciding on a headline and try to keep it under seven words.
  • Clear instructions. When writing any instructions (for software downloads or other technical subjects, for example) make sure you write clearly – pretend you’re new to the subject, so start from the beginning and walk your reader through each step.
  • Translate the jargon. When writing copy for companies, it is important that you take their language or ‘lingo’ and make it easy to understand for readers who have little or no knowledge of the subject.
  • Create urgency. Creating a sense of urgency (such as deadlines, limited offers etc.) will encourage readers to respond quickly. Just make sure that you are being honest or you will lose credibility.
  • Avoid clichés. Using words like ‘integrated solutions’ are typical clichés used to try and attract readers, but they will not make your copy more intriguing. The best thing to do is to try and find a unique and honest angle that shows the value of your services to your client.
  • Make your client relatable. As a copywriter, it is important that you portray your client as accessible and understanding. Once again – get into the mind of the reader before you start writing your copy.

Need help with your copywriting? Contact WSI South Africa.

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