If you’re building or redesigning your website, do you need a web developer or a web designer? Developers and designers do quite different jobs, so the service you require will depend on what kind of work you need done. Here’s a brief look at what each profession generally does.
Web designers are responsible for the overall visual design of your website. This includes everything from the colour scheme, to the graphics, to the layout, to the fonts and you can think of them as Internet artists. If you want to make your website more visually appealing, or want to update the look and feel of your current site, a web designer can certainly help. When a potential customer visits your website you should consider what their first impression will be because it’s very important. People like websites that are clean looking, clutter-free and easy to navigate.
Web developers do more behind-the-scenes work. They ensure all the buttons work, all the links lead where they’re supposed to, that your social media feeds are properly integrated, that multiple language pages are translated correctly and that any add-ons or widgets installed on your site are functioning as they should. Another important duty of web developers is to ensure your website is picked up by various search engines – this is critical and often involves a fair amount of search engine optimisation work. If you have an e-commerce page on your site, developers are responsible for providing customers with a seamless, easy way to purchase your products and services.
The choice to hire a web designer or a web developer will depend on the type of work your site requires, but we recommend hiring both so they can work together and make your website the best it can be.
For more information about how our team of web design specialists can help your business, or if you have any general inquiries about the digital marketing and web design services we provide, please do not hesitate to contact us today. We look forward to hearing from you.