If your company is about to redesign its website and you are looking for a couple of web design tips that can help increase turnover, you’ve come across the right blog. There are probably a lot things that need to change, things you’ve noticed yourself, like making your site easier to find and more user friendly, but while you’re at it why not also consider doing this as well:

First off, make sure you get people’s email addresses while they visit your site. Add a page where they can fill in their details. Send the people who left you their email address regular product updates or newsletters. By doing this you’ll be able to build a relationship with a potential customer that lasts beyond his visit to your site.

Another useful web design tip is to make your product or service pages more informative. Before people buy anything they usually want to know all there is to know about a product or service. Also make sure this info can be understood by laymen.

Now for the visuals: It is of cardinal importance that every image is of the highest quality. This must be one of the simplest ways to improve the overall look of a site. If your site features photographs of the products you are selling, make sure that you have a variety of shots that show each product from a series of different angles.

Last but not least: Simplify the copy. Make it easy to read and engaging. When it comes to web design, this aspect often gets overlooked. You’ll do well to remember that the words that describe your products or service are just as important as the pictures and videos you upload. Furthermore, well written copy by a professional copywriter can keep people engaged for a lot longer than a picture or a video.

For more web design tips or top web designers be sure to visit WSI today.