There are many web design mistakes which can be damaging to your company’s website’s conversion rates. These mistakes are usually made because while designing a website, a company’s main concern is creating an impressive looking online presence, whereas their focus should be on making it as easy to find and as user friendly as possible. What people tend to forget is that nothing is more off-putting than a site that is hard to locate and navigate, no matter what it looks like. If you ignore these two factors you are basically telling your customers and potential customers that you don’t really care about them and that they would be better off checking out a competitor’s site.
But what are these web design mistakes exactly, and what should you keep in mind while designing a website to avoid making them?
Here are a few web design tips:
- Makes sure the title of your page is no longer than 65 characters. This includes the spaces between words. Search engines only show the first 65 characters of a page.
- Make every page of your website a different colour. This makes it easier for users to know where they are and where they have been. It also prevents them from unintentionally revisiting the same link over and over again.
- Stay away from PDF files. A common web design mistake companies make is to upload PDF files onto their sites that discuss their product or service in more detail. These files are hard to navigate, break the users browsing flow and are often optimized for a sheet of paper, meaning they rarely match the exact size of the user’s browser window.
- Use short paragraphs and highlight keywords. People hate reading continuous text. Break up your copy into short paragraphs and highlight the keywords, so the user can immediately see what the section is about.