Usability testing is an essential part of web design, helping to ensure the delivery of a good product. Usually, members of the target audience test the product according to certain goals and their feedback can be vital to finding bugs, discovering potential issues and areas of concern.
When this process is taking place, your product will be tested according to:
- Accuracy – How many mistakes are made during the testing and how many of these mistakes would be considered important?
- Recall – How well does the user remember your product after a time period has passed? What stands out about the browsing experience and the interface?
- Efficiency – How much time does the user take to complete a task on your interface? How many steps did they have to take?
- Response – How did the user feel about the interface? Did they like the browsing process or did anything leave them frustrated?
It’s important to undergo this testing with a variety of people, in order to gather more accurate responses. The testing should be undergone in controlled circumstances and be carefully observed to ensure that the feedback you’re getting is as detailed as possible. There are many ways of performing this testing process, but the most popular is known as A/B Testing. This involves an “A” and a “B” version of the site that have a few important variations that test users can express their preference for.
Because usability is such a vital element of a website’s success, it’s important that this testing takes place during the development stage of the site. With the information that you have gathered from your test, you’ll be able to implement changes backed by solid research, lowering drop-off rates on interfaces and increasing sales on e-commerce sites.