They say that you should join a golf club to increase your business. Networking isn’t (and shouldn’t be) restricted to formal business functions – in order to continuously increase your client base, make sure that people you come in contact with (through sport, golf or any other social activity) know what you do and why you are the best at it.
Word of mouth is one of the most powerful ways of doing business and getting known. Should your company excel in supreme service, then it does not matter whether you are a large business or a one-man-band, your reputation will follow you wherever you go.
Designing websites, however, can be a bit different. People usually say “Wow, you’ve got a great website”, not “Wow, who designed your website?”. Although web designers may miss out on this marketing opportunity, you could always make sure that people know the website was your work by asking for a “Designed by” link at the bottom of the page. You could also ask the client to give your details to anyone who needs design work done.
Offer great after sales service
Designing websites is one thing, but the after sales service is another animal entirely. Doing a phenomenal job, incorporating good navigation principles, fabulous banners, logos, supreme headings and amazing content is not enough; a little bit of the added extra, bringing the personal and human element of service par excellence into the equation, will give you a strong and powerful website before you know it. Consider the brand of your client, how they engage with people and the ethics and service of the company you are designing for and try to incorporate these personal elements into the website design.
There are certain businesses that hardly have to advertise at all. For example, we are all familiar with the reams of properties being advertised in the papers; so much advertising and effort goes into selling a property, but what makes the difference, above all else, is if you are recommended by a friend or a friend’s friend.
So – never underestimate the power of the spoken word. A good name, outstanding service, especially after sales service (what, may I ask, is so difficult about sending a follow up email or a call after you get paid your commission or fee) and of course, a supremely professionally designed website make for a winning formula.