By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components:
When it comes to link building, for most companies that are looking to improve their SEO, the focus will be on creating external links. Unfortunately, this can lead to an underestimation of the power of building internal links. Nowadays, Google supplies websites with a huge SEO boost if they can prove that they are dedicated to providing their visitors with the best possible user experience. Well, internal links help to do exactly that by making it easier for visitors to navigate around your website. They also help to create a hierarchy for the website and spread ranking power to different pages.
So, you think you know your target market… but do you really? Just like the digital marketing world itself, people are also constantly changing. People may change their opinions; they may change their preferences and they may be influenced by current events. You need to remain aware of all of this and alter your marketing tactics accordingly. How? By keeping a close eye on social media and the things that your audience is saying and talking about.
How can you be sure that something won’t work unless you put it to the test? Many digital marketers are too afraid to try something different for fear of losing or offending their already-existing clients. Unfortunately, it is this attitude that will quickly lead to boring, ineffective strategies and marketing. Trial-and-error is the best way in which to get to know your audience better – and the best way in which to set your business apart!