If you want to get your content out into the world, you have a lot of different options. You can start a vlog, a blog, a podcast or a newsletter, for example. In this blog post, we are going to focus on the difference between vlogging and podcasting.

 

Motion is the future

An important thing to remember is that video can be converted into a podcast but not vice versa. You can take the audio from your video or vlog and turn it into a podcast episode eventually if you want to do that. Being able to transport content from one content platform to another is important for a lot of people.

In 2017, Google estimated that by 2020, 90% of content consumed on the web will be video. Being on the right side of history and the right side of this trend is a good idea. Google also owns YouTube and it prioritises video in its search results. The chances of your content showing up in Google’s search results is greater if you have video content than if you have a podcast.

Branding and design is a visual profession and it relies heavily on visual media. This doesn’t mean that everyone wants to consume information in a visual format though. According to Podcastinsights.com, there were over 660 000 podcasts and over 28 million episodes as of February 2018. It is a media format that continues to grow, and some industries and influencers do very well when launching a podcast.

The biggest questions to answer when deciding between vlogging and podcasting are:

  • What type of content does your target audience prefer?
  • Which competing vlogs and podcasts already exist?
  • Which format are you the most comfortable with?

 

Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS today.

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