Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s followers. Twitter may have started as a micro-blogging service; however, it has grown into much more than a simple social gizmo to a powerful business tool.

Here is how you can use twitter to improve your business

  • Always put a link back to your website from your tweets.
  • You can use your twitter updates ┬áto ask your followers about their opinion on your products/services or how you can improve
  • Always follow & network with like minded people as you are likely to bounce ideas off each other
  • Twitter gives you free publicity for your business

How to get people to follow you on twitter

  • Always post sensible tweets that are related to your industry
  • Complete your one-line bio. This will give more information about your business to people looking to follow you
  • Follow others they are most likely to follow you in return.
  • Add twitter to your other social media profiles, blog or website. You can leverage this audience to increase your followers