According to Statistics South Africa, there were about 6,0 million people without jobs in 2018, putting the unemployment rate at 26,7%. If you are one of the many people looking for a job, then you need to make sure you have a LinkedIn profile that will compel recruiters and businesses to contact you.

Some words on your LinkedIn profile can actually be detrimental to securing a job interview. If you are being looked over for jobs that you are well-suited for, then make sure your LinkedIn headline does not contain these three words:

“Actively Seeking Opportunities”

Many people mistakenly believe that if they put these words in their LinkedIn headline, recruiters will be more likely to contact them for job opportunities. Recruiters search for keywords when they are browsing LinkedIn for job seekers, and they are looking for transferable skill sets. “Actively seeking opportunities” is not a skill set that they are ever going to be looking for. Instead of highlighting your availability, focus on highlighting your hard skills instead.

Your LinkedIn headline is valuable real estate. If you show up in a recruiter’s search, the recruiter will see your headline and your photo. If all that is listed in your headline is “actively seeking opportunities”, then it could be a major turn-off for recruiters.

WSI OMS offers professional LinkedIn profile writing services for everyone from job seekers to business owners. Contact us if you want to up your social media marketing game with a professionally written profile.

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