If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience.

One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it is even more crucial to get this right in Gmail ads.

 

  • Character Limits

Keep the character limits for headlines and descriptions in mind when you craft your Gmail ads. The headline can only be 25 words and the ad’s description is limited to 90 characters. As you can believe, it can be incredibly hard to write a compelling headline and description with so few characters.

 

  • What To Write

Avoid using copy that sounds like an ad. Your Gmail ad headline should read like a Gmail subject line, so writing “50% off! Free shipping. Unlimited products!” will not get people clicking. Instead, write something such as “We are giving you half price off on all our online goodies”.  The subject line should read like a natural email that a supplier, vendor or client would send you.

 

  • Use Emojis

According to research by mobile marketing platform, Leanplum, emojis can boost open rates with 254%. You may not often use emojis in your ad campaigns, but Gmail ads are a place where you should consider it. However, only use emojis if they are directly related to what you are offering.

 

Need help with your Gmail ads or PPC strategy? Then contact WSI OMS today.