For any email campaign to be successful, it needs to be planned properly. While some email messages and newsletters are highly successful, companies are finding it increasingly hard to grab the attention of their readers via email.

One of the latest trends is to use a gif (a moving image) inside an email. People love gifs – whether it’s a cat gif, a gif of an old person dancing like it’s 1965 at a wedding or a simple gif of something related to a brand that’s moving – this type of motion draws attention. Here’s what you need to know about including gifs in your email marketing campaign:

Use it to link to your videos

While a gif can be used for entertainment purposes, it can also indicate that the reader should click on the link to watch a video. We recently wrote a post about embedding videos into emails, but not all email clients support this at the moment (most notably, Gmail and Yahoo mails don’t). Using a gif is a great roundabout way to get an email subscriber to watch a video that you want to share with them.

Videos are a bit trickier, but most email clients support gifs, including Lotus Notes, Outlook 2000-2003, Outlook for Mac, Apple Mail, Gmail, Yahoo, AOL as well as mobile clients such as Android, Blackberry and iOS Mail.

If you want an email marketing campaign that really grabs attention, contact WSI OMS today to find out how we can help you.