Email marketing is still one of the most effective ways to reach your target audience. Not only are you communicating on a platform that people use every day, but it’s also their preferred way of communicating.

The drawback of email marketing, however, is that you can easily pester your clients. It is for this reason you have to make sure you have something valuable to say and you need to make sure you say it in an interesting, fun way. Here are a few tools to help you achieve this:

Scratch-it

People love games and pictures – internet marketing research has proven this time and time again. Using Scratch-it, which is like a lottery scratch off for emails, can make your emails more fun. How it works: you add an image on top of another one and let the reader ‘scratch’ off the first message in order to reveal another image or message underneath.

This is an interesting way to share promotion codes, QR codes, company news or anything you want to communicate via email.

Click Insights

People want their voices and opinions to be heard. What better way to do this than to ask questions? Click Insights lets you create surveys and embed the survey into your e-mail. It’s quick, easy and engaging. This type of email communication turns the focus on your clients and can give you valuable insights into their wants and needs.

Need help with your email marketing strategy? Then contact WSI OMS today.