The online world has changed our methods of doing things in the last couple of years. What most likely took a phone call a few years ago, can now be done on the web instantly as a wealth of information is available to everyone at any time. The internet is the greatest and biggest marketplace in the world. Businesses starting out as well as large global businesses needs to have a presence on the web.
Internet marketing is much more effective cost wise than traditional marketing. Don’t get me wrong, traditional marketing is still a great way for brand publishing. Internet marketing can provide so much more than just letting people know about your business. With Internet marketing you can get instant targeted visitors, sales leads, business leads etc. The power of internet marketing is that you can track every penny that you spend on it directly.
Many businesses have reduced their marketing budgets and used the remaining money to invest into new websites, ppc (pay per click), blogging and social media marketing. They do this so that they can track their money spent into sales money.
Internet marketing is expected to grow by 21% annually through to 2012. Compare this to traditional marketing where advertising revenues are expected to decrease by 1.4% annually over the same period. This indicates that more and more businesses are realising the potential of internet marketing.
The internet is all about information. A successful website gives the visitor exactly what they are looking for. It answers their questions right away and gives them a means to take action.
Website as a business tool
A website is a powerful marketing tool that allows you to present your message to targeted customers. Your customers will judge your company on the strength of your message and the uniqueness of your content. It should build credibility and trust to encourage action.
Social Media Marketing
Businesses have been using social media primarily as a general communications tool mostly for public relations and marketing. That’s about to change as businesses discover its value as an essential tool for customer engagement and providing lead generation, immediate customer contact, and customer interaction.
Find below a couple of benefits of Social Media Marketing:
- It is natural: You can get natural links without any discernible pattern.
- Exposing Your Website: Your website can be exposed to large groups of people
- Social Communities: Social communities can be a great source of website traffic additional to what you are receiving from the Search Engines. Social media traffic can be very easily controlled through strategic marketing.
- High Return Rate: If done by yourself, costs are limited to only time and the benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
Internet marketing together with Social Media Marketing is where a business is putting their focus for the future. The internet is ever evolving so it is a right choice staying ahead of the competition. We are in a digital age transitioning from traditional marketing.