Relationship marketing can build long-term relationships with your customers and future prospects through regular communication. This means that you are building solid relationships over a long period of time.

It is a known fact that people prefer to do business with people that they know and trust. You can expand your business relationship marketing efforts through the usage of popular online tools such as social networks, blogs, micro blogging, email and various other social media related tools and channels. Relationship marketing is all about building trust.

Social Media

You can use popular social media (Web 2.0) channels and tools to build good long-term business relationships. By using social networks such as Facebook and  Linkedin, you can interact and network with your prospective customers. Another great benefit of using social media is that you can get huge amounts of targeted traffic to your website, blog or online presence and this is something you cannot ignore for your business.

You can find many social networks to join with specialities and niches to fit your business. There are thousands of social media channels where people from different market niches gather and converse.

Blog marketing

Blog marketing is an excellent way to regularly reach targeted readers on a conversational level. Each day you can reach targeted audiences with business advice, problem solving ideas and insights on how you can help them with their queries and problems. Your blog readers can respond back with comments. You can engage with them directly on your blog by starting a blogging discussion. Your blog can help you develop strong bonds with your existing and future customers.

Email communication

You can use email communication to stay in touch with your clients that gives you permission to send them emails. With all the email spamming laws in place, it is important to make sure that your email recipients gave you permission to send them emails. If you have a newsletter section where visitors can subscribe to receive your newsletter via email, offer to send them valuable information and resources. This is not about spamming but to create a positive user experience. Offer an easy way for them to opt out from any future emails. This is a way to make your visitors feel that they are in control.

Relationship website

Design your blog and website to be focused and relationship orientated. This means that you are inviting visitors to your website and blog with a friendly and warm user experience. You can show your hospitality by offering your visitors free information, tools or ebooks.

You can implement a FAQ (frequently asked questions) page on your website to give your visitors an easy way to locate answers to their questions. You can encourage a two-way dialogue where your visitors can easy message, email or call you for immediate answers.

Relationship marketing is all about building trust and using online tools to achieve this is a great way to establish yourself from the masses.