By studying your industry, target markets and the ‘persona’s’ that your product will appeal to closely and making an honest effort to research your potential market, Internet Marketing will prove to be a very profitable investment providing excellent ROI and a worthwhile investment for 2010.
Through making an effort to learn everything you can, you can excel in online marketing as long as you understand the industry’s key elements. These key elements include learning the current trends in the market place, selecting a niche carefully for your product or service and then organizing an effective measurable marketing campaign.
Select a Niche Carefully
An important component of a smart Internet niche marketing campaign is to select your niche carefully. A niche is a specific subdivision of a broader category and generally owners of a niche website are knowledgeable and even experts about a particular topic and can create quality content that is highly informative and accurate.
Talk to your selected ‘persona’s’
The second factor is to look for your potential audience and talk to the influencer or decision maker and offer something unique or that addresses their needs exactly. An exceptional niche website can enter a crowded market and excel but it does take more effort because customers tend to be loyal; swaying them is always more difficult than winning the loyalty of new customers.
Organize an Effective Internet Marketing Campaign
Once you have selected a niche and understand who the interested parties are most likely to be, it is time to orchestrate an effective Internet marketing campaign. This campaign may include commercially available prospects, your own researched database, email campaigns, Pay Per Click or above the line media or any combination of these components. It’s important to develop keywords relevant to the niche and optimize your websites and particularly a specific landing page for these keyword, driving potential new customers to an action i.e. register to receive more information or for someone to contact them or to place an on-line order.
Even though optimizing your websites for particular keywords is important to achieve high search engine rankings, it is also crucial to consider your target audience or ‘persona’ when you design your website. While high search engine rankings will increase traffic flow to your website, a clever design is also important to meet the needs and expectations of your target audience. High search engine rankings will bring in traffic but it is equally important to capture your visitors’ attention.
Stay Up-to-Date on Current Market Issues and Trends
Remember that the market keeps evolving and it is important to stay with new trends – you don’t ever want to be left behind.
One way to stay current with the latest trends is to participate in message boards or social media communities. Through these social communities, you can voice your opinions and answer relevant questions about your product or services. Smart Internet marketers use this information to formulate their own opinions and test new and innovative strategies.
You can also learn a great deal about niche marketing and niche trends by examining competing websites in your niche. Your competitors’ websites can reveal which elements of website design are most effective for reaching potential customers. Understanding this will help you to create a niche website that is superior to the competition.
About the Author: Jamie MacLeod works as an Internet Marketing Consultant for WSI offering a range of online strategic marketing services. For more information go to www.wsioms.co.za or read our blog on www.blog.wsioms.co.za