If you are new to the world of SEO, you are sure to be slightly confused with all the buzzwords that are being thrown around. From metadata to anchor text, it can be overwhelming at first. Luckily, the team at WSI OMS is here to provide you with the answers so that you can make the most of your digital marketing strategy going forward. Here’s everything you need to know about keyword anchor text for SEO marketing:

  • What is keyword anchor text?

In short, keyword anchor text is related to linking. Basically, texts that link to another location or document on the internet are referred to as anchor texts. Ultimately, keyword anchor text can improve your SEO ranking, especially if you include hyperlinks within the chosen keywords of your content.


  • How to optimize your keyword anchor text?

Firstly, it is important to keep things relevant. If you’re writing about digital marketing, make sure that the pages that you are linking to also have to do with the subject of digital marketing. Don’t link to another text which talks about something completely irrelevant like easy chicken recipes for dinner. Google can pick up on this and will penalize you before you know it.


  • Secondly, make sure that you only ever link to external websites that are safe and trustworthy. Once again, Google can quickly pick up on it if you have accidentally linked to websites that it considers to be spam or dangerous.


Do you want to learn more about keyword anchor text and SEO marketing in general? Perhaps you are looking for experts to help you improve on your online marketing efforts? If so, it’s time to get in touch with WSI OMS!

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