Klout is an online programme that can help contribute to website analytics. When your company’s website and social media platforms are analysed successfully, you’ll have a better idea of the return on investment of these platforms and how to keep improving them.
Essentially, Klout measures influence through your ability to drive action on social media. The clever use of keywords on social media and websites helps to increase your Klout score – keywords help your audience find you, and as you inspire and engage those people so your influence increases. Studies have shown that brands with higher Klout scores tend to get more visitors and more links, so traffic is directly related to the influence you have on social media platforms.
Being able to measure your competitive advantage through analytics programmes like Klout and Google Analytics helps companies to see exactly how well their online presence is working for them, where their customers are focussed and how to improve. This kind of concrete data is essential to knowing what your social media strategy should be and how to implement it successfully.
How Klout Works:
Your score is grouped into three categories that help to determine how far your social reach is. These groups are: True Reach, Amplification Probability and Network Influence. True reach looks at the level of engagement you have with your followers and fans, Amplification Probability looks at the amount of shares and likes your content receives, and Network influence looks at how influential your followers themselves are.
This scoring process is useful to marketers and clients in analysing websites and social media success, but it should not be used in isolation. By making use of other tools like Google Analytics, your results will be more rounded and accurate than using either tool alone.