People who have a large, highly engaged audience on Facebook and other platforms often report that their content simply is not getting a lot of clicks and shares on LinkedIn. Here are some top tips to create a high engagement in your LinkedIn posts:
- Don’t Use The Platform For One-Way Communication
All too often, people launch a LinkedIn strategy and only focus on the content that they are going to be posting. Many business people are guilty of posting thought leadership pieces or links to their company’s promotions without ever checking in to see whether their followers are engaging with them online.
To truly get value from LinkedIn, you need to spark discussions. You can do this by asking for feedback, responding to comments on your post and posting your own comments on the content that you are sharing. Be friendly and open to discussion and see how your engagement skyrockets.
- Post Directly To LinkedIn Instead Of Driving Traffic Elsewhere
A common content marketing strategy is to create blog posts and then post the links to various social media profiles, including LinkedIn. There is value in posting blogs and thought leadership pieces directly to LinkedIn instead of trying to get a person to click on a link that will take them off the site and to your website.
You don’t have to write long form content for this to work either. LinkedIn’s native content system enables you to create short stories that can grab your audience’s attention without forcing them to click to a different site. While this won’t boost the traffic to your website, it can help you build a long-term relationship with your LinkedIn followers.
- Keep It Short And Sweet
According to research by Mediakix, people spend an average of 40 minutes a day on YouTube, 35 Minutes a day on Facebook, 15 minute a day on Instagram and 1 minute a day on Twitter. LinkedIn, however, is not a place where people spend a lot of their time online, with the majority of people using it less than two hours a week.
When people get onto LinkedIn, they browse fast and efficiently, with video content dominating the screen. Keep your posts short and easy to digest for the best engagement rate on LinkedIn.