Content marketing and social media marketing go hand in hand. With this in mind, we have put together a few helpful tips for ensuring effective, results-driven content marketing on Facebook.

Reassess Your Tone 

Even if you want to come across as formal and professional, this tone isn’t going to do you any favours when it comes to increasing your following on Facebook. Unlike LinkedIn, Facebook is, after all, a casual social platform. Knowing this, you might want to be a little less pedantic about how you’re coming across and focus instead on being friendly and giving your followers a reason to want to interact with you.

Don’t Forget the Visual Aspect of Your Posts 

It doesn’t matter how well-worded your content is, if you want to grab people’s attention and stop them from scrolling past your Facebook updates, you’re going to need to include visual aspects as often as you can. A beautiful image, a funny meme or a relevant video can work wonders in terms of generating engagement.

Be Strategic with Your Timing 

Facebook insights is an incredible tool that so many business owners neglect to use to their advantage. It provides you with information in terms of the best times to post – why not take heed? Other helpful insights include demographic data about the people who like and follow your page, as well as data detailing how many likes, shares and comments you received and how it compares to your previous results.

Here at WSI OMS, we are trusted digital marketing experts in South Africa with a focus on content marketing and social media marketing strategies. For more information regarding how we can help you, please do not hesitate to get in touch.

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