It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.


  • Think of the Potential Customer’s Need 

Instead of focusing on what you can offer them, try to envision why they may be looking for your product or service. What problem are they trying to solve? What need are they hoping to fulfil? Convince them that you have the solution that they have been seeking, and your click through rate is sure to go through the roof!


  • Make it Personal 

The potential customer doesn’t care about ‘we’ or ‘I’. Use the word ‘you’ more in your ad copy instead and they will be able to connect with it a lot more easily. Once again, the focus should always remain on the customer.


  • Localise Your Ads 

Most of the time, when someone is looking for a product or service, they are looking for a business that can offer it to them without needing to travel a great distance to get it. Knowing this, it pays to give your PPC ads a bit of local flavour by including your location in your ad text.


For more PPC and digital marketing tips and tricks, be sure to stay tuned to our blog. Alternatively, if you are looking for professional assistance when it comes to your pay per click advertising, get in touch with us today!

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