Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows, a lot goes into the creation of a website and even more to consider when designing the site.

For starters, you need to consider the elements of the company’s brand, the appearance and colour schemes of the site, usability considerations, functionality, image compression and screen resolution, browser compatibility and website architecture, etc. After this, other elements come into play such as search engine optimisation and content management, etc.

What are the web design best practices?

These are only a few of the things to keep in mind when designing a website. However, there are also a few important best practices which are essential to creating a fantastic website: 

  • A compelling layout design: By achieving an attractive layout design in your web design, your visitors’ attention will be arrested. It is really one of the main things that will keep your visitors exploring your site and delving deeper into the pages and information. A great layout design will require the use of basic design principles such as consistent header, navigation elements and logos among the web pages. It should also have a good contrast between the background and text.
  • Balanced use of colours: Using too much colour is one of the best ways to ruin your website’s design. Mismatched colour combinations and too many interactive features are big mistakes to avoid. Use three to four colours to achieve a well-balanced design.
  • Organised content: The look of the site will welcome your visitors but it’s the content that will keep them around. So use common fonts, using consistent font sizes, colours and hyperlink colours. Use an organised presentation of content, making content accessible with the minimal amount of clicks.

To learn more about effective and affordable website design, contact WSI OMS today.

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