Digital marketing for your dental practice is critical for your practice to survive and thrive in 2019. The longer you wait to implement your internet marketing strategies, the harder it will get for you to survive over your competitors in the industry.
When people look for a dentist, they either go online and search for a dentist in their area, or they ask for referrals from family and friends. If your dental practice doesn’t show up online, it doesn’t exist.
People don’t typically associate dental visits with having a good time. In fact, many people associate visiting a dentist with anxiety, pain and stress. A good online presence can help alleviate any anxiety that a new patient may have about choosing your dental practice. Here are a few ideas that you can use to attract patients to your practice:
Use Google’s Keyword Planner
This tool will help you learn what keywords and phrases your potential patients use when searching for your services online. This can help you create effective marketing campaigns using the terms and phrases your potential patients use. If you want to increase the number of patients that contact you about veneers, for example, you can use Google’s keyword planner to see what people are searching for and how many people in your local area are typing these terms into Google.
YouTube happens to be the second largest search engine. Using this platform to post videos will not only boost your credibility with new patients, but it will also increase the chances of your dental practice ranking in Google’s search results.
What better way to show off your cosmetic results than on Instagram? Set up an Instagram campaign to show before and after photos online. Be sure to ask patients for permission to share photos.