When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of things that marketers should focus on, but a new infographic by Prima Software shows how valuable social media can be when used to market e-commerce websites.

Here are some of the most interesting statistics from their research:

  • 26% of consumers are likely to use Facebook to discover and buy new items online. With over 2 billion monthly active users, that is a huge target audience for you to tap into.
  • 95% of online adults aged 18 to 34 are most likely to follow a brand via social networking.
  • 75% of customers say they use social media as part of the buying process.
  • In 2017, online retail sales were up 12,1%, on average year on year, and amounted to approximately 149 billion pounds.
  • 55% of people make a purchase after social media discovery.

If you have an e-commerce website but are not yet using social media marketing to engage with your target and drive sales, then you are missing on a huge market. Be sure to build brand awareness, reply to customer queries, create quirky videos, show merchandise pictures and drive engagement on these platforms.

Need help with your digital marketing campaign? Then contact WSI OMS today.

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